As common-sense laws sweep the nation, New Jersey gains a brand new dispensary with a local legacy! This high contrast brand captures the loudness of the market while the camp/sprout icon remains soft and inviting.

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The camp/sprout icon not only assembles "L+F" together, but also subliminally symbolizes the warmth of gathering around a campfire, and in this case, community! The use of natural products also lends to the icons shape of a sprout.